_IMPORTANT NOTICE_
The format of a feasibility study differs from how you write qualitative or quantitative research. Its contents usually vary depending on the school’s preference.
Background of the Study
This section provides an overview of the proposed business venture and sets the context for the study.
Description of the Product / Service
Briefly describe what your business will offer. Explain the product or service’s features, benefits, and unique selling points.
Organizational Type
Identify the nature of business whether it is public or private and if it is a for-profit or not-for-profit type of organization.
Organizational Form
Discuss how it is formed whether it is a sole proprietorship, partnership, corporation, or cooperative.
Graphic Identity
Detail the visual branding elements of your business, including trademarks, logos, copyrights, domain names, patents, and slogans.
Organizational Background
This section describes the foundational aspects of the organization.
Vision
State the long-term goals and future direction of the organization. Describe what you aim to achieve in the future.
Mission
Define the core purpose and objectives of the organization. Explain why the organization exists and its main activities.
Goals and Objectives
List specific, measurable, attainable, realistic, and time-bound (SMART) goals and objectives that the organization aims to achieve. These should align with the mission and vision of the company.
Values Statement
Outline the core principles and values that guide the organization’s decisions and culture.
Statement of the Problem
This section addresses the specific issues or questions the feasibility study seeks to answer under the following aspects:
Marketing Aspect
Identify key marketing strategies needed to capture market share.
Sample Questions:
- What are the relevant marketing strategies the business should adopt to gain a significant market share?
- What products and/or services does the business provide?
- Who are the target market of the business?
- What is the company’s competitive advantage in the market?
- What tools and channels will the business use to reach its target market?
Management Aspect
Determine the most suitable organizational form for effective management.
Sample Questions:
- What form of ownership is the most appropriate for establishing the business?
- Who will be managing the proposed business?
- How many staff/employees are needed to operate the business?
- What are the duties and responsibilities of each employee/staff?
Operational (Technical) Aspect
Explain the production and distribution processes required for efficient operations.
Sample Questions:
- What kind of production and distribution process should the business employ to achieve efficient business operations?
- What kind of permits and licenses are needed?
- Where will the business be located?
- What assets should be acquired and how many?
- What are the operating hours and days of the business?
Financial Aspect
Explore strategies to maximize profits and minimize costs.
Sample Questions:
- What are the ways to maximize the profit and minimize the cost incurred by the business?
- How much is the initial capital requirement of the business?
- What will be the sources of funds?
- What financial assumptions will be used?
- How long will it take the business to recuperate the investment?
- What is the break-even point of the product/service?
Socio-Economic Aspect
Discuss how the business will fulfill social responsibilities and contribute to the community.
Sample Questions:
- How will the business contribute to the welfare of the society?
- What impact will the business have on the economy?
Objectives of the Study
Outline the specific aims of the study. Objectives should be clear, actionable, and directly related to the problems identified. This should specify what the proponents will do in each aspect of the study.
You may use the following guidelines in writing the objectives of the study:
- Compare – Evaluate differences between various approaches or solutions.
- Calculate – Determine numerical values or measurements.
- Assess – Evaluate the effectiveness or impact of different factors.
- Determine – Identify key factors or outcomes.
- Verify – Confirm the accuracy of data or conclusions.
- Describe – Provide detailed information about the aspects of the study.
- Explain – Clarify concepts and processes.
Significance of the Study
This section justifies the importance of the feasibility study and its contributions to innovative ways of managing and marketing a business as well as the discussion of the possible benefits the society can reap from the results of the study.
Scope and Delimitations
This section explains the boundaries of the study. The scope defines the extent and parameters of the study concerning the sample size, geographical location, and population traits. On the other hand, delimitation explains the inclusions and exclusions of certain variables from the study. It should answer the question of why the study focuses on a particular region or demographic.
(Operational) Definition of Terms
Provide clear definitions for technical terms and measurements used in the study. This helps standardize the presented data to avoid misinterpretation and inconsistencies by the users of the feasibility study.
Review of Related Literature and Studies
**Some schools do not require a review of related literature and studies.
The conduct of a thorough review of the existing studies related to the proposed business. Some schools may require a minimum number of references and a specific time range to ensure the reliability and timeliness of the study.
Below are the usual steps in writing a review of related literature and studies.
- Gather and summarize key publications and studies from your locality.
- Include important research from international sources related to your business proposal.
- Assess and synthesize findings from related studies to position your study within the existing body of knowledge.
Research Methodology
**Some schools do not require the inclusion of research methodology.
Detail the methods used to conduct your study. This narrative outlines the specific methods and techniques employed to identify, select, process, and analyze information related to the study. It includes details on the research type, sampling methods, study subjects, data handling, and tools used for data collection.
Need help with your feasibilty study?
Contact Feasib Accountant to help you with your feasibility study, especially on the financial aspect of your research.
